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The video game industry in India is indeed growing at a rapid pace, but affordability and audience preferences remain key factors in this process. According to https://gamesroid.com/subscription-based-gaming-in-india/, the gaming market in India is currently focused mainly on mobile games and free-to-play games with microtransactions, reflecting the peculiarities of the economy and accessibility for the majority of the population. Therefore, gaming subscriptions like Xbox Game Pass or PlayStation Plus have not been as popular among Indian gamers as in other countries. However, it is worth noting that the situation is gradually changing. In recent years, India has seen a growing middle class, which opens up opportunities for the expansion of more expensive services. An example is the growing interest in online streaming platforms like Netflix and Amazon Prime, which have used the subscription model and have already proven themselves to be successful business models in the Indian market. However, this does not mean that gamers will immediately switch to video game subscription services en masse. Challenges remain.
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Interestingly, I also thought that if you look at popular subscription services like Xbox Game Pass, they could become attractive to India if the prices are reasonable. But here, too, the issue of content localization is important. In India, you need to focus more on local tastes and culture. Games that are popular in the US or Europe will not always be as successful in the Indian market.